Modus Vivendi

Modus Vivendi is a Vienna-based fashion label. All pieces are

produced in the brand’s in-house studio, with a strong focus on signature beanies featuring Modus Vivendi’s distinctive patterns.

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For the rebranding, it was essential to translate these qualities craftsmanship, simplicity, and contemporary spirit into every aspect of the brand. The result is a hand-painted crown as the central visual element, contrasting with a serif-driven typeface. The crown works on multiple levels: it subtly reveals the letters M and V and echoes the crown shape formed during the knitting process of a beanie.

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As all garments are handmade, the logo was designed to feel unique and crafted, reinforcing the connection to artisanal production. Reflecting Modus Vivendi’s gender-neutral approach, the color palette remains understated and neutral. The new branding extends across all brand materials and is also applied to pieces from the latest collection.